It is either you Advertiseor remain unknown and that is the fate of anybody who wants to venture into anyscale of business.
You mustadvertise to get people know your products or services because you can have thebest product which is actually very cool but if people don’t to know about it,how will you sell and make the money that is due to your product?
One of the amazingthings about advertisement is that the more publicity you give to yourproducts, the higher chances it will have to survive first and then succeed inthe market. It can be regarded as a factor of demand. The more advertisement itgets, the more demand it gets. It guarantees you competitive advantage.
Let’s take a practical example with GLO Nigeria, according to the story, when GLO network came, it had little legitimacy because people were obsessed and satisfied with the services rendered by MTN. Many mobile networks that came before GLO could not stand the test of time and monstrous advertisement of MTN.
Glo has been advertising and they spend a lot of money on artists. That is simply because they want to promote their products. The rest I believe is not lost on you.
You don’t have to spend so much on advertisement if you don’t have the money. Social Media advertisement cost very little. Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free.
You don’t really have to spend much as I stated earlier but you do need to spend. Advertising is in fact one of the marketing tactics that comes with an invoice.
Meanwhile, foryou to get the desired result from your advertisement, you must write a checkto run ads or send direct mail, often before seeing any results. In myexperience people shy away from advertising, not because of the cost, butbecause they don’t know how to get results and they don’t understand thelong-term residual effects.
If advertisementis going to be productive for you, you must do the following;
- You must be focused on a specific and ideal client and customer base.
- You also have to create awareness for valuable content with a call to action
- Measure leads and conversion fanatically and religiously.
Consider theabove as extra bonus because it is not our topic today.
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