Main Goals of Advertising and Marketing

Main Goals of Advertising and Marketing

Marketing is the exceptional manner to talk to the Clients/Customers. advertising and marketing help inform the customers about the manufacturers available in the market and the type of products useful to them. advertising is for everybody including kids, old and young. it is done using numerous media types, with different techniques and strategies most suited.

Let us take a look on the main targets and significance of advertising.

Objectives of Advertising

There are basically 4 main objectives of advertising which we are going to be discussing about today and they include the following:

i.          Trial

ii.         Continuity

iii.        Brand switch

iv.        Switching back

Let’s take a look on these various types of objectives.

1.         Trial: The organizations which can be in their introduction stage normally work for this objective. The trial goal is the one which includes convincing the customers to shop for the new product introduced in the market. here, the advertisers use flashy and attractive ads to make customers take a look on the products and buy for trials.

2.         Continuity: This goal is concerned about keeping the existing clients to stick on to the product. The advertisers here normally keep on bringing something new in the product and the advertisement so that the existing customers will maintain buying their products.

3.         Brand Switch: This objective is basically for those companies who need to attract the customers of the competitors. here, the advertisers attempt to convince the customers to interchange from the existing brand they are using to their product.

4.         Switching Back: This objective is for the companies who need their previous customers back, who have switched to their competitors. The advertisers use unique approaches to draw the customers back like discount sale, new advertisements, some reworking carried out on packaging, etc.

Basically, advertising and marketing is a very inventive way of communicating with the customers. the primary characteristics one should have to get on their objectives are excellent communication skills and very good convincing power.

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